Understanding the Top of the Mind Awareness/Brand Preference Congruence in Prospective Hospital Patients through Discriminant Analysis of Aaker's Brand Equity Model | Semantic Scholar
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What is TOMA?
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Measuring brand awareness and underpinning the marketing budget | Agri Communicatie
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Top of the mind awareness (TOMA)
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Top-of-Mind Awareness | See Why
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Scoring Long Term Top-of-Mind Awareness - expresscopy.com Blog
Top of the Mind Awareness - Definition, Examples and Meaning
